A Hand Book To A Hit Malayalam Movie : A Trend Analysis of What The Audience Love
| over 2 years
Clichés. Trends. 4 songs, 2 stunts. A romantic couple
running around the rose bushes. Add a sparring family member, better be a
fraught dad with a mighty mustache.
Any ardent movie lover can get worked up thinking about the pure equation most
movies tend to follow.
Love it or hate it, the Malayalam spoof Chirakodinja Kinavukal has shown us all the stereotypes a Malayalam
Movie can possibly have. There is a frail yet devoted lover girl, righteous
lover boy, a mustached villain of a dad, a mom to faint at the faintest sounds,
and a villain who turns into the good boy just before the credits roll.
These elements are invariably seen in each movie. Maybe the whole package,
maybe just one or few of them.
There is no shying away from this fact, there are trends
that should be followed for a fail-proof movie release. And the most
disheartening (or maybe otherwise too) fact is that, such success formulas are wholly
set by the audience. If some concept gets applauded by the audience, the second
direct experiments with it, audience keeps applauding, and before you know it,
it becomes a trend and then a norm.
And obviously, if I am a director, I will have a safety plan and will stick
onto the norms. Most of us are not brave enough to follow the ‘Road Not Taken’.
For the bravehearts- well the industry needs you! Where are you?
But for the those like me who appreciate being in the safe
zone, read on.
From an eagle’s view of the Malayalam Box Office these days,
here are some trends that have come in and are there to stick around for quite
a while. Thank me later for these hacks to help you direct a hit maker.
This is not a joke. Malayalee audience has taken it up to
obsess over the hero’s love for his dad.
In the past decade and before, hit-makers were Mohanlal movies, and literally
all of them had a Mother figure he would die for. Invariably she will
misunderstand him and banish him from home for a short while.
Gone are the days. Now the Father has gained prominence. And the hero loves his
dad. Take the latest hits – Jacobinte
Swargarajyam and Anuraga Karikkin Vellam.
The hero’s dad is the central character. Take Charlie; the protagonist’s father is closer than a soul mate. Or
even take Ennu Ninte Moideen – the hero’s
life’s mission is to prove a point to his dad. So, when I make a movie this
year, I will definitely have a dad playing the second lead.
Hero should fall atleast once
And badly. Maybe not in a physical scuffle, but a mental trauma will also work.
Forgive my disconnected approach, but most of the movies these days are
following this trend. The hero falls, and takes a while to recover. And at this
time, the friends are always around to encourage and pull him back on track.
Take Premam for instance. The
character George’s life is wrought with falls and failures. But he bounced back
each time. And we all loved him for that. Which brings us to the next trend.
Guys can be emotional, and not always a Macho
George in Premam cries- literally weeps. Abhilash of Anuraga Karikkin Vellam likes to stay in the comforts of his home, and Mahesh in Maheshinte Prathikaram needs one whole movie to build up his self confidence to confront his foe. This new trend is totally welcome. Hello to realistic portrayal of heroes. We had seen a similar wave when Vineeth made Thattathin Marayathu. Vinod does not really know what to do with his overwhelming emotions. Yes, in my movie the hero should also feel, strongly.
The characters that are of the fairer gender are strong at heart and supports
the hero and others through thick and thin. Invariably they have a life and
thought of their own, and everyone respects this. Take Sarah of Bangalore Days, Nadira Imam of Anarkali or Tessa of Charlie. Let’s make the list longer
adding Kanchana of Ennu Ninte Moideen,
Eli of Anuraga Karikkin Vellam and so
on. They are opinioned and are living in a world set by their own rules. Gone
are the days of frail and dependent heroines.
Female Oriented doesn’t spell Feminism
In the light of furious debate about acceptance of feminism, movies that portray
empowerment of women, and showing that it’s not about belittling the other
gender is a trend catching up among movie makers. How Old Are You set this ball rolling. And so did Ohm Shanti Oshana. Other movies ensued,
like Rani Padmini, Puthiya Niyamam, Mili, Nee-na and so on.
Who said a movie needs both a hero and a heroine? Take the
latest Guppy- the movie does not have
a heroine. Nor is there a clear demarcation between the antagonist and the protagonist.
And one of them is a child too. But that movie too follows another strong trend
that movie makers cling onto these days – a focus City.
Almost all the hit movies these days tell the story of a city. They do not pick
a fictional village, or a town in the middle of nowhere. There will be clear
signs and posts to establish the location. This strong trend can be surprisingly
stark, yet doesn’t meet the plain eyes. Take Bangalore Days – the title is a dead giveaway. Jacobinte Swargarajyam – the movie brags about its Dubai locales. Premam- anybody who has stayed in the
suburbs of Alwaye can point out each and every location and symbolism of the
city. This might be mainly to etch a picture in the mind of viewers, and to
attract the current patriotic dwellers of these places into watching the movie.
And it works.
Movies these days do not really bother about mixing a compulsory fix of music.
It is made to serve the purpose- to establish scenes or events; and not as the
main medium used to attract the viewers into the theatre. Thankfully this means
Tata-byebye to the compulsory 4-5 songs, and having songs included just to
check this box.
If all else fails, block his dates. Just cross out all the rest of the things
in my list and make a movie, hit a jackpot.
This analysis should only be used as a hand-book to guide
your next hit movie – and I warn you, a hand-book, not a Bible.
Stick onto these trends and you will have an assured success*.
*Of course it is subject to market risks; please understand terms and conditions
Disclaimer: The opinions expressed within this article are the personal opinions of the author. The article do
not reflect the views of Filmelon. Filmelon does not assume any responsibility or liability for the same.
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