A bucket full of youthfulness and color appeared in the casting, making, posters, songs, teaser, trailer and whatever that came out from Aanandam (Watched Aanandam? Rate.) camp that looked breezy and at the same time was too catchy. The same youthfulness, feel and passion is also reflected in the movie as well. A colorful film, high on spirits and energy, Aanandam is a young film for the youth and is a flamboyant one representing and reflecting the attitude or nature of the youngsters of the present generation. The film marks the debut of Ganesh Raj, a former assistant to Vineeth Sreenivasan and Anjali Menon and coincidentally it is Vineeth himself producing the film that has Lal Jose films looking after the distribution and marketing part.
A totally fun-filled trip, the movie explore a genre that was quite popular sometime back but have hardly made it to movies coming up these days. Aanandam is an excursion or a picnic film where a group of engineering students as part of Industrial Visit travel to Humpy, Goa, and a few other tourist destinations. A seven member gang is the focus of the film and the story just explore their relationships and little things that unfold during this journey making it something that the group can cherish for a lifetime.
As a story, Aanandam doesn't boast about a plot with lots of depth in it. It just is a film that celebrate love, friendship and youth through the events that happen through the journey. The presentation looks neat and clean and it is here that the movie scores. All credits to Ganesh Raj and his team for presenting this movie in a very simple manner. Its not a total flawless film but whatever the screenplay has incorporated into the narrative never makes the viewing experience bored or unwatchable.
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